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Our philosophy on web design comes down to some basic principles:

Simplicity, Simplicity, Simplicity

Having been in the internet industry since the early years in the mid 90's, we've tracked closely how web design has evolved. Today, some of the most popular sites on the internet are also some of the simplest such as,, and For most types of web sites (especially business web sites), a simple but effective design is the best solution.

Impactful Design

So what does it take to design an effective web site? In most cases, visitors to your web site do not have the time or desire to linger. They want to come to your web site, do what they have to do, and get back to what they were doing before. A clean, easy to navigate web site is the key. In most cases, music, animations, Flash, and other cute effects are distracting and lose appeal quickly. What never loses appeal is easy to use functionality.

Quality First

Visual appeal is important but the most important elements of a good web site are good, readable content and exceptional ease-of-use. That is what we aim for in every web site we design.

Learn more about why we are better.